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Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’

By fortune.com · · 1 min read
Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’

"A font isn't a brand," says Metaforce consultant Allen Adamson. Meanwhile, Gen Z is letting the memes fly.

Read the full article on fortune.com

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